Broadcasts let you send messages to your contacts right away or at a set time. They're perfect for sending timely updates, promotions, or engaging content to customers who have recently interacted with your business.
There are two main ways to send a broadcast:
  1. One-time notification: Sends the message as soon you click the Send button.
  1. Scheduled message: Send the message at a set date and time in the future.

Adding broadcasts in Flows


1. Open AI & Automation, then Flows.
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2. Click on Create flow to make a new WhatsApp flow.
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3. Choose your trigger: Notification right now or Scheduled message.
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Configuring settings

Once you add a broadcast trigger, you need to configure its settings. Let’s set up Scheduled message as an example.

1. Click on the card to open its settings.
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2. Under Pick date and time, choose when your message is going to be sent.
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3. Also, choose if you want this message to repeat.
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4. Under Send to, choose who is going to receive your message. You must pick at least one property.
For example, you can send your message only to contacts who you imported from a CSV file using:
{{Original source}} is WhatsApp import CSV
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Why is a template block added automatically?

When you add either One-time notification or Scheduled message to your flow, we automatically insert a Template block right after it.
This is because you'll likely want to send a message after Meta's 24-hour messaging window. But if you don’t, you can safely remove the template block.
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Think of it this way. If you need to send:
  • After the 24h window: Keep the Template block and continue setting your broadcast here. See Templates🡽 for help.
  • Within the 24h window: Remove the default Template block and continue building your flow as you normally would (Text, Image, etc.), connect it directly to the trigger.