Broadcasts let you send messages to your contacts outside Meta's 24-hour messaging window.
This means you can reach customers who haven't messaged you recently, send scheduled campaigns, or automatically message contacts based on specific triggers.
Before you continue
Broadcasts require WhatsApp templates after 24 hours
Once the 24 hour window is over, broadcasts will use WhatsApp templates. This is a required step by WhatsApp and is not optional.
Templates also cost extra (~ $0.01 per message). View pricing 🡽
You'll learn to create templates later, but it’s important you know this upfront.
Types of broadcasts
There are three types of broadcasts you can send.
Message right now
Sends the message immediately when you click the send button. Perfect for urgent announcements or real-time updates.
Scheduled message
Sends the message at a specific date and time you set in the future. Great for planned campaigns, reminders, or time-sensitive promotions.
Message upon trigger
Sends the message when a specific event or condition occurs (like when a contact gets a certain property or reaches a specific point in your funnel). Ideal for automated follow-ups and behavior-based messaging.
How to send broadcasts
You’ll need to use Flows mode under AI & Automation.
1. Open
AI & Automation, then Flows.
2. Click on
Create flow to make a new WhatsApp flow.
3. Choose which broadcast type you want:
Message right nowScheduled messageMessage upon trigger
4. Set up your broadcast type settings. Depending on which trigger you chose, you'll need to set:
- Message right now: No additional settings
- Scheduled message: Pick the date, time, and whether you want it to repeat
- Message upon trigger: Set the specific condition or event that will activate the broadcast
5. Under Send to, choose who is going to receive your message. You must pick at least one property.
For example, you can send your message only to contacts who you imported from a CSV file using:
Original source = WhatsApp import CSV
6. ✔ Done. Your broadcast is ready to be sent out. The message will be sent according to the trigger type you selected.
How to send broadcasts for API contacts
You can also send broadcasts to contacts you're importing via API. Set up the broadcast once, and any new contacts added via API will automatically receive it.
1. Use
Message upon trigger as your broadcast.
2. Choose
After property changed as your trigger.
3. Choose which property triggers the broadcast. For example:
Original source = API import
4. Connect an approved WhatsApp template right after your broadcast.
5. ✔ Done. Now, new contacts imported via API will get your broadcast.
For detailed steps, see how to create contacts via API 🡽
How to use templates
After you’ve set up your broadcast, you’ll notice we added a Template block after it.
Key points
Here is what you need to know:
- Templates are created and approved in WhatsApp Manager
- We automatically add a Template block after your broadcast trigger
- You'll connect your approved template to this Template block
- Templates cost extra (~$0.01 per message) and are charged by Meta
How to create a template
- Create your template in WhatsApp Manager (see Templates 🡽
- Wait for Meta approval (usually 24 hours)
- In your broadcast flow, choose your template in the Template block
Can I remove the Template block?
Only if you want to send to contacts who messaged you in the last 24 hours. But since you likely want to reach contacts outside this window, keep the Template block.
Need help creating templates? See Templates 🡽 for step-by-step instructions