Media assets and limitations (WhatsApp)

Each type of content in Chatfuel has supported formats and limitations, for example in file size or text length. Use this guide to learn about them or jump to a specific section to find a solution to a possible problem.

Content blocks

Text

Image without caption
  • Up to 4,096 characters
  • Supports emojis and properties

Image

Image without caption
  • Supports JPG, PNG
  • File size up to 4 MB
  • Images must be 8-bit, RGB or RGBA

Video

Image without caption
  • Supports MP4, 3GP
  • Up to 14 MB in size
  • H.264 codec for video and AAC codec for sound

Audio

Image without caption
  • Supports AAC, MP4, MPEG, AMR, OGG
  • Up to 15 MB

Document

Image without caption
  • Supports PDF, PPT, MS WORD, MS EXCEL
  • Up to 15 MB

Interactive blocks

Text and buttons

Image without caption
  • 1,024 character limit, including buttons
  • Supports emojis and properties

Text and URL

Image without caption
  • Header (optional): up to 60 characters
  • Body (required): up to 1,024 characters
  • Footer (optional): up to 60 characters
  • URL button (required): up to 20 characters
  • URL field (required)
  • Supports emojis and properties

Fixing common issues

If you have trouble uploading any of the supported content mentioned above, try the following.
  • Double-check the size, format or text length
  • Delete the card in the block and add it again
  • Change the name of your file/content
  • Try compressing your file/content using an online tool (e.g. Cloudconvert)