WhatsApp businesses have a certain number of business-initiated messages they can send daily. This amount starts at 1K unique customers and scales automatically based on phone number status, phone number quality rating, and how often the business initiates conversations with unique customers.
The most important step in increasing your limit is verifying your Meta business.
Verifying a Meta business is a process of proving to Meta that your business is a legal entity. A verified business status offers several benefits, such as:
- more credibility to your account;
- adding an extra layer of security for running ads;
- helps you monetize your content.
More importantly, Business accounts without a verified status have a reduced messaging limit and will be flagged as Sandboxed.
After verifying your business the messaging limit will be increased.
WhatsApp messaging limitations
Business phone numbers without a connected status and an approved display name are limited to 250 business-initiated conversations in a rolling 24-hour period. This includes all business phone numbers of an unverified business, since these numbers cannot receive display name approval until the business is verified.
Business phone numbers with a connected status and approved display name can initiate conversations with the following number of unique customers in a rolling 24-hour period:
- 1K unique customer;
- 10K unique customers;
- 100K unique customers;
- An unlimited number of unique customers.
Learn more about messaging limits.
How to verify your Meta business
- Open Security Center in Business Manager.
- Click Start verification.
- Click on Get started to begin the verification process.
- Next, choose your location and click Next.
- Fill out the details about your business: name, address, phone number, website. Click Next, when you're done.
- Select a verification method: email, phone call, text message (SMS), domain verification. We'll use email in this example.
- Upload two documents. One verifying your legal name and a another verifying your address or phone number. Make sure the information matches. If the information doesn’t match, the verification can be rejected. You can see the allowed types of documents for each category under Accepted documents.
- Type in your email and click Send email.
- Enter the verification code you received to your email and click Next.
Your verification form is now submitted. It typically takes around 2-3 business days for Meta to review your application. You’ll receive an email notification when the review is complete. You can also check its status in Security Center.
If you're having troubles or need more details on how to verify your business account, please refer to this guide or contact our support team. We are always happy to help you. Click a blue chat button in the bottom-right corner anywhere in Chatfuel or send us an email at team@chatfuel.com.